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Google is cracking down on parasite SEO; learn how it affects sites like Forbes and why quality content matters now more than ever. #parasite #parasiteseo #blackhatseo #blackhat Read the full article here: https://www.seowidgets.ai/blog/parasite-seo/ Modified Transcript: Google is cracking down on sites that have parasite SEO content. You may be asking yourself, what is parasite SEO? Is it something that bites you and then you have a disease? No, that would be silly. Parasite SEO is a rather ingenious tactic that larger sites, generally news sites, employ to take advantage of their pre-existing domain authority and SEO juice. It involves creating a lot of non-relevant content purely for the purpose of getting ranked. For instance, probably the biggest offender in this space is Forbes. If we look at some of their details, they are around the 100th most visited site in the US and around 300 globally. This means they have a lot of clout. They likely discovered that anything they published on their blog would generally rank pretty high just because they had that type of authority and respect in the eyes of Google. So, at some point, somebody thought, what if we published something that wasn't relevant to what we did, but was chock full of ads and affiliate links? Well, that's kind of what they did. I really recommend reading this article by Lars Laufgren and Mark Forbes Marketplace, which goes into the details of how this worked. With Forbes specifically, they worked with a third party that licensed their name called Forbes Marketplace. It's not even a subsidiary of Forbes; it's a third party, and Forbes likely has some stake in them. This company writes all of the blog articles. One of the articles that gained a lot of visibility was titled "10 Best CBD Oils of 2024," which has nothing to do with Forbes’ business. It seems they released this Forbes Health thing a couple of years ago to at least have some relevance, but it doesn't relate to the brand they built over decades. If you look at these articles, they're bad. They're essentially affiliate marketing sites. If you were to click on a link and buy something, Forbes or Forbes Marketplace would get a cut, maybe a couple percent. If you create enough of these, you gain sufficient visibility, and you're going to make decent money. They also have articles published by Forbes but written by someone with a CBD company. My guess is they paid a couple thousand, maybe $10,000, to publish this article. Again, Forbes is creating these articles that are not related to their core business. However, they are getting ranked quickly because Google trusts them. Why wouldn't Google allow their articles to be on page one or two, seeing a lot of traffic, versus a random site creating a best CBD oil article that probably won't get ranked? Recently, Google, as I mentioned, started to crack down on this. They announced plans to do this in March 2024, and it actually started in November 2024. Companies engaging in this practice are now receiving Google Search Console notifications indicating that their content is considered spammy because it is. They have de-indexed these articles or a particular article, instructing them to either review it or change it. Now, if you look for best CBD oils, you won't find Forbes listed, even though prior to these changes, they were in the top three. The companies appearing high in the search results are those that actually sell CBD oils or health-related brands. These are the sites that deserve to be highly ranked because their audience and niche are structured around this topic. With Google cracking down, it's apparent that these companies are likely losing a lot of money. It was mainly news sites that had built a significant reputation and domain authority, like Forbes, Time, WSJ, and CNN. They are probably losing millions each week, and it will be a tough time for them as they reconsider whether this strategy is worth it. If you are a large company and are somehow watching this, especially if you're a news site, do not engage in parasite SEO. Instead, focus on building content that resonates with your core audience, as Google will penalize you for such tactics. This might mean that they simply won't show those pages or that other content made for your audience could also be negatively impacted. It's probably not a good idea to pursue this route. Stick to your core product and don't chase after affiliate revenue. Thank you. Thanks for listening to our video. SEOWidgets is a repo of 100+ free SEO tools. We're similar to Ahrefs or Screaming Frog, but a lot less useful and more prone to break. Our site is https://www.seowidgets.ai/.
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