Shark Tank has gained a cult following amongst entrepreneurs, hopeful inventors who want their products to go viral and business enthusiasts who enjoy watching young men and women chase the American Dream. The show has become a premiere showcase for people to pitch their ideas to a lineup of successful investors, known as the sharks, hoping to gain funding to launch their startup into the stratosphere. One of the things that has stood out on Shark Tank are keto-friendly products. Given that the ketogenic diet has become fairly popular in recent years, it should come as no surprise that predatory entrepreneurs would rise to the occasion and create ketogenic products designed to assist in a low-carb, high-fat life. In the following article, we’ll take a look at some of the highlights from these Shark Tank episodes that feature keto products.
Keto Cookie Dough
One memorable moment from the show Shark Tank featured an all-natural, keto-friendly cookie dough. Consisting of almond flour, butter and sugars replacements, the product lets keto dieters finally feed their sweet tooths guilt-free while sticking to the diet. The entrepreneurs in that show secured a deal for their low-carb cookie dough with one of the sharks, who saw ‘keto’ as a new fad in the health food industry. This episode exposed emerging consumer demand for low-carb versions of traditionally carb-heavy treats.
Another successful pitch from the show was for a line of keto meal-delivery kits – boxed, pre-portioned ingredients paired with straightforward recipes that make it easy for keto dieters to eat keto even on the busiest of days. The entrepreneurs won over the sharks with their innovative approach to meal preparation, as well as their devotion to using high-quality ingredients. This episode reflected the new generation of processed foods favoured by keto dieters and the extreme lengths many are willing to go to.
One of the most novel keto products was a line of keto condiments, such as a sugar-free ketchup or low-carb barbecue sauce. For people following a keto diet, it wasn’t easy to spice up meals, since even something simple like ketchup had added sugar. These condiments had an impact, and were perhaps on Shark Tank because their investors saw huge potential here. The entrepreneurs obviously invested in ingredients like sugar-free tomato paste and natural spices to make their condiments clean and natural – an important selling point for health food consumers.
Keto-Friendly Snack Bars
The sharks were also salivating for the keto-friendly snack bars that this company is producing. The snack bars are made out of nuts, seeds, coconut oil and other high-quality ingredients, with a goal of offering nutrient-dense keto snacks that are easy to transport for busy on-the-go keto dieters. The entrepreneurs made it a point to showcase their snacks to the sharks, saying that the flavour and texture can make or break how a snack bar performs, and the sharks commended them for it. This episode highlighted the need for convenient, portable keto snacks.
But overall, the Shark Tank keto episodes have been a mixed bag of excitement for the innovation going on in the health food industry. For a season that spent some time reviewing low-carb, high-fat products – the same diet closely followed by the keto diet – it has been interesting to see which products succeeded and which failed to capture the Sharks’ attention. From keto cookies to daily meal delivery kits, Shark Tank has shown that there is a wide range of creative entrepreneurs catering to the growing demand for low-carb, high-fat products. Whether you’re a keto dieter looking for new products or a business enthusiast seeking a minimal-carb, high-protein idea, see which is still available on the Shark Tank YouTube channel and get inspired!
What do they look for in a pitch from 30,000 feet? How do they prepare for discussions in the tank? These are just some of the questions that we get from rabid fans and curious observers who learn the most they ever will about the world of early-stage investments from late-night viewing of Shark Tank keto episodes. We’re not experts, but we do know a lot of Shark Tank keto millionaires who have learned a thing or two about perfect pitch from hours of long-distance flights and working with investors who are notoriously hard to please. Here are some of the most frequently asked questions about episodes of Shark Tank keto.
What makes a successful pitch on Shark Tank?
An ideal pitch for Shark Tank clearly illustrates the value of the product or service being offered, articulates how the business will compete, and demonstrates that the entrepreneur understands the market and competition. The sharks want entrepreneurs who are coachable and also flexible enough to make a deal, capable of changing their proposals to fit a shark’s interests. Ideally, they are excited to make a deal. Advance preparation will go a long way to providing the right answers to the shark’s questions and to handling objections.
How do entrepreneurs prepare for their appearance on Shark Tank?
Each entrepreneur featured on Shark Tank spends months preparing for their pitch, poring over press releases and interviews with the sharks to understand their past investments, rewriting their business plan again and again, tweaking financial projections, experimenting with and rehearsing potential pitches with colleagues, friends, family and mentors, learning the technical skills to create a sleek pitch deck, and working alongside the show’s producers to create exciting visuals and product demonstrations that will wow the sharks. Finally, they execute the pitch and then cross their fingers hoping others will imitate it. Their performance needs to be memorable, but it also needs to look, feel and sound distinct from the 100 other entrepreneurial pitches that have been filmed for every one that’s aired.
What happens after a deal is made on Shark Tank?
And, after making the deal, in the time between taping and airing, there is a due diligence period in which details of the deal are ironed out and the paperwork is drawn up. The sharks will do their own due diligence, establishing the facts and subsidiary information about the business, and potentially renegotiating terms or conditions based on their findings. Once the shark and the entrepreneur agree on the terms, the shark will ibvest as agreed, on the agreed terms; and the entrepreneur will provide equity in the business in exchange for this investment. The shark can then guide and mentor the entrepreneur in building and scaling the business, and will have access to the entrepreneur’s company and its ownership because they have acquired equity.
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