Although not her first venture into food and beverage, one of the Shark Tank investor’s most lucrative investments centres on the keto craze. Over the seasons, Laurie Greiner has invested in multiple keto-centric businesses, on the popular reality TV show. With a keen eye for innovative products and healthy living, Greiner has long-leapt into entrepreneurship and brand-building, but her business acumen has especially boosted performance on the set. As a creator of new product innovations, Greiner has latched on to the keto-fad, banking big wins in the industry.
Investment in Keto Krate
Laurie Greiner made one of her most public investments in the keto industry in Keto Krate, a monthly subscription box that delivers a curated collection of fat-filled, low-carb snacks. Since Greiner invested in Keto Krate, its product line has expanded and is now available to a much wider audience of health enthusiasts following a ketogenic diet. She identified the #1 challenge of consumers on the keto diet as finding affordable, convenient and delectable keto-friendly foods.
Greiner has not only made Keto Krate possible through her investment in helping the company scale its production but also provides valuable feedback to Stuckey on branding and marketing strategy. ‘Thanks to Lori’s investment, Keto Krate has become the leading supplier of high-quality, tasty and nutritious keto snacks in the health food market.’
Backed by Laurie Greiner, Keto Krate has been able to expand its distribution and partner with big retailers. The company’s treats thus become more readily available to keto consumers. Greiner’s investment is an act in support of upstart companies finding creative ways to encourage healthy eating, and businesses that cater to the millions of Americans who embrace specialty diets, whether for health or other reasons.
Support for Keto Mojo
Another of Laurie Greiner’s keto start-ups is in Keto Mojo, a company that manufactures inexpensive blood ketone and glucose testing kits that can help dieters who are interested in the keto diet to correct misdirections. Tracking ketone levels has become a major part of the keto diet since many people feel better when they eat food that puts their bodies into a state of ketosis and detract from their wellbeing when their bodies are not in that state.
Greiner’s investment has allowed Keto Mojo to build out its product line and upgrade its technology to make at-home monitoring even smoother and more accessible to customers. Greiner’s financial support has also helped Keto Mojo become trusted within the keto community. People associate the company with dependable keto-quality product offerings that enable them to monitor their diet. If people’s interpretation of these offers reflects the prevailing language of the topic, then consumers can easily incorporate a brand based on its claims. This is exactly what Keto Mojo has accomplished.
Greiner’s support has also funded RD for Keto Mojo, enabling the company to be a trendsetter in testing solutions for a low-carb, high-fat diet. Thanks to Greiner’s reach, Keto Mojo can be the provider of choice for health-conscious individuals seeking accurate and affordable testing for their ketogenic journey.
Investing in Ketologie
Thanks to an investment from Laurie Greiner, Ketologie, a provider of upscale keto products like flavoured meal replacement shakes and supplements, has carved out a spot as one of the top companies in the keto space. She saw a need for quality, convenient meal solutions for the keto lifestyle and jumped at the opportunity to invest in Ketologie and support its mission of supplying keto enthusiasts with the healthiest low-carb options.
With Greiner on board, Ketologie has also been able to build out its product line and come up with new flavours and formulations for the diverse keto consumer palate. ‘We are gaining a real competitive advantage,’ he said, adding that: ‘Our mission is providing consumers with the taste and affordability they desire in a keto meal replacement; offering products for the keto consumer that actually taste good.’ Keto Slam! A Ketologie meal replacement shake Greiner’s product-development and marketing expertise has helped distinguish Ketologie in a saturated market, positioning it as a brand that consumers can turn to when they seek a tasty and satisfying meal-replacement option to offset their keto diet.
This assistance from Laurie Greiner of Ketologie has provided the funding to grow our distribution channels and reach more health-conscience people seeking convenient and healthy fast-food keto lunch options or desserts, so they can continue their keto lifestyle. To date, our business would have been challenging. We are grateful to Laurie Greiner of Ketologie and we know that we will continue to enjoy her support as we grow our brand and reach an audience of faithfully loyal customers who have discovered that sugar-free, gluten-free, dairy-free, and keto meal solutions can taste amazing and satisfy their delicious diet needs!
Backing for Know Brainer Foods
Through her online following and her investment in Know Brainer Foods, which makes keto-friendly coffee creamers and snacks, Greiner has helped grow the brand and establish it as a go-to company for keto consumers. ‘When I saw that they were producing more convenient, delicious products for a keto lifestyle, I thought it made sense financially to invest,’ she says, referring to Know Brainer Foods, which can now be found in natural food grocers across the country. ‘I’m here because I’m looking for people who are doing really cool things when it comes to keto products that make my life easy,’ says Greiner.
With Greiner’s help, Know Brainer now continually innovates, creating new flavours and formulations for its coffee creamers and snacks, keeping up with the cravings of any given keto dieter’s taste buds. Armed with Greiner’s branding and marketing connections, Know Brainer is slowly becoming an integrated health foods player in the keto coffee conversation, establishing itself as a trusted source of helpful low-carb products that make the ketogenic diet more pleasant – and its practice more sustainable.
Greiner’s funding gives Know Brainer Foods leverage to get on the shelves of big retailers and into more stores and distribution channels for keto consumers to purchase their low-carb coffee creamers and snacks. Greiner is now giving Know Brainer Foods the funding to reach even more people trying to follow a keto diet because of her keto-inspired weight-loss success, and they’re poised to dominate the keto food industry as the new voice behind this rising diet trend.
Investment in Magic Spoon
She was the first backer of Magic Spoon, the keto cereal company, which has transformed the way people look at the breakfast aisle, giving a flavourful answer to a new group of health-conscious consumers seeking nutrition that won’t bust their rhythm. Greiner understood that she was an early investor in a company that is offering a product that’s new and novel to those ‘sugar-free and clean diet’ people.’
With Greiner’s involvement, Magic Spoon has then been able to offer more products, such as different flavours and formulations, to meet the palatable needs of different segments of the keto-influenced food consumer. Greiner’s product-development and branding skills have become crucial for Magic Spoon to set itself apart from the competition and establish itself as a leader in providing low-carb cereal-lovers a satiating cereal that doesn’t leave them hungry between breakfast and lunch.
Magic Spoon now has distribution with big retailers. Buying into Magic Spoon allowed Laurie Greiner to expand with their brand reach and bring their premium and nutritious high-protein, low-carb cereals to the homes and taste buds of many more consumers who want to stay on Keto, low-carb and low-sugar diets.
In summary, through her investments in the keto industry, Greiner has not only helped the keto-friendly companies she backed thrive as businesses, but also has played a role in greater awareness and availability of keto-friendly products for consumers looking for ways in which they can improve their health and wellness. In light of her involvement and support of diverse keto-centric businesses, Greiner continues to be a savvy investor and entrepreneur, willing to help such businesses find success and willing to be the voice for the power of ketogenic living and the freedom consumers have to make conscious decisions about the food they put into their bodies.
Summary and FAQ
As we’ve illustrated, Laurie Greiner’s capitalist investment in the world of keto has supported creative business solutions and allowed keto-minded businesses to scale up, bring more products to market and grow their operations. Businesses such as Keto Krate, Keto Mojo, Ketologie, Know Brainer Foods and Magic Spoon have all been able to provide bespoke solutions for the keto market thanks in part to her support.
Greiner’s support extends not only to providing financial capital to these firms, but also to coaching them on how to brand and market themselves and their products, as well as designing their products so as to stand out from the competition while offering consumers alternatives to chemically laden products with healthier and delicious foods and beverages. Her bets on the keto industry appear to be a continuation of building communities and firms that facilitate healthful living.
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