Do you ever ponder what is happening behind the scenes of a show like Shark Tank when something new such as the Keto diet comes onto the stage? The popular show has seen many ideas from numerous entrepreneurs presented to a group of wealthy business people referred to as Sharks. One of the products featured on Shark Tank that caught the attention of both the Sharks and audiences alike was Keto diet, a high-fat low-carbohydrate eating plan that has become increasingly popular over the last few years. So what actually happened off camera as regards this trend and how did it impact on Shark Tank?
The Pitch
When pitched in Shark Tank, Keto diet sparked an intense debate among investors. Some didn’t believe in its health claims while others saw opportunities in it as a growing trend. Those behind Keto diet had to answer tough questions by Sharks who were no-nonsense about business pitches. Eventually, one of them got into a deal with investors but not without challenges along the way.
One major issue that arose from discussions with Sharks had to do with scientific underpinning for keto diet. There were doubts whether there was enough scientific evidence to back up its effectiveness in weight loss or even improved health outcomes. Entrepreneurs were required to give strong reasons why they believed their product would succeed more than all others which is why keto-dieting is not just another fad.
Another problem faced by entrepreneurs was that health and wellness market is very competitive. With many other diets and products clamoring for consumer’s attention, Keto diet could not afford being like any other dime-a-dozen item out there. They needed unique selling proposition that would differentiate their product from others and attract wide audience.
Success and Controversy
Keto Diet experienced an upsurge after securing a deal on Shark Tank. The exposure increased product visibility bringing more clients on board for consumption purposes (Rohrer para 5). This created motivation among viewers who also wanted to lose weight fast and gain much energy. Yet, the success of the Keto diet was not without some controversies.
Some critics were concerned about the long-term effects of the keto diet on health especially due to its high-fat content. They argued that staying on this kind of food for a long time could result in diseases like heart attack and high cholesterol levels. Others also said that cutting off carbohydrates from one’s meals all through may prove tough leading to poor overall health and well-being in future.
Nonetheless, despite these criticisms, the Keto diet continued to attract more followers who testified to its positive impacts when followed as stated by the developers. The advocates commended it for facilitating loss of extra weight, increased body vigor as well as general fitness. In addition, there are those who state that it helped them manage conditions such as diabetes or epilepsy.
Aftermath
The Keto diet has remained a much-discussed matter within the health and wellness community in the years following its appearance on Shark Tank. Some people have reported that the diet works for them, while others have raised concerns about the potential dangers of it. The argument still prevails whether or not the Keto diet is a viable means to an end as far as weight loss and improved health are concerned.
One thing is certain, despite controversial views on Keto diets; it was discussed on Shark Tank which resulted into making it well-known to millions of viewers. Whether you like or dislike this type of food, Keto has had a great influence on nutrition and our attitude towards food in general. Hence, one should do some fact-finding as well as seek advice from healthcare provider before embarking on any nutritional changes that may be quite sudden.
All together behind the scenes, Shark Tank’s keto diet revealed a complicated and sophisticated reality. This show also helped popularize this diet and make it more accessible to the public but its product itself encountered some challenges and controversies along the way. For several years ahead, it will always remain debatable thus instigating significant discussions due to diverse opinions on whether or not individuals should adopt these kinds of diets.
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