Through collaborations on the television shows Dr Oz and Shark Tank, the health and wellness segment of the emerging industry has seen an increase in consumer attention, especially in the past three years. The keto diet and other health and wellness trends have been prevalent in these collaborations, creating increased awareness among millions of viewers and giving new products and solutions to many with issues. From keto supplements to innovative health gadgets, collaboration between Dr Oz and Shark Tank has generated new health trends.
The Rise of Keto Products
Chief among those are keto products, which sporadically pop up after Shark Tank or Dr Oz pitches dedicated to high-fat, low-carb eating. Indeed, the ketogenic diet, a diet that calls for eating high amounts of fat and diminishing carbohydrate intake, has dominated the market in recent years, as a purported weight-loss method as well as a panacea to ‘improve’ your health. No doubt as a result of Shark Tank advocating for low-carb, high-fat products and an endorsement from Dr Oz, the past few years have seen the release of a slew of keto supplements, keto snacks and keto ‘meals’ to hit grocery shelves.
The keto meal replacement shake, which became a number one seller as an alternative to shakes like Slim-Fast, is an example of such a commercial success, thanks to the popularity of keto products pushed by the likes of Dr Oz and successful endorsements on the television show Shark Tank.
Other businesses, including Dr Oz- and Shark Tank-backed startups, are helping to create new keto snacks and supplements. This includes keto-specific protein bars as well as products that promote the preservation of ketosis by supplying ketones ‘exogenously’ – in other words, not via metabolic pathways but via ingestible supplements.
Revolutionizing Health Gadgets
Some of the most dramatic advancements in health are represented by innovative health gadgets marketed on Dr Oz and Shark Tank. These include smart scales, fitness trackers, sleep and blood pressure monitors, among others. As entrepreneurs described their endeavours, Dr Oz and the sharks praised these new gadgets for putting health care into the hands of consumers.
In these partnerships, the person who has historically been thought to have the power is now brought together with the former patient, who is now both an informed consumer and an informed collaborator. The anecdotal story of a health gadget that has emerged from these partnerships is the smart scale, a high-tech scale that weighs you but then also provides measurements of body composition (ie, body fat percentage, muscle mass, and water weight). With the blessing of Dr Oz and the sharks on Shark Tank, these scales have now become a must-have for the avid quantifiers tracking every aspect of their human capital.
Smart scales and other gadgets that track physical activity and sleep quality are just two of the innovative products that emerged thanks to Dr Oz and Shark Tank collaborations. Now, before you start berating me for this, know this: these devices do give people healthy motivators. You can wear one, for example, that by combining heart rate monitoring and GPS technology in your smartphone tracks your pace, distance and calorie burn, and therefore changes in these metrics enable you to alter your exercise habits to improve your health.
Expanding the Boundaries of Wellness
Wellness has no end in sight, and these collaborations from Dr Oz to Shark Tank continue the growth of wellness at an exponentially quickening pace, giving new and more pop experiences for consumers to aspire to getting healthier, having more energy and ultimately living longer. This could include the improvement of keto products and new health gadgets.
The cross-pollination then shined a spotlight on the products and solutions health pioneer Dr Oz and the sharks were championing, bringing the benefits of the wellness movement to a wider audience while also changing the way adult consumers view their own health. The collaboration between Dr Oz and Shark Tank is opening the eyes of consumers to new technologies and powerful products that could help change their lives for the better.
While it is evident that similar partnerships between Dr Oz and Shark Tank will continue to remain for the foreseeable future as part of the effort for discovering the way forward for health and wellness care, the winners again, will be those who consume the products benefiting from the combined dream teams disparity in edifying and locating hacks that empower people to take charge of their own health and wellbeing destinies as the answer to eating right, losing weight and staying fit are being found outside the current medical and fitness programming convention.
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