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GLP-1 weight loss pharmaceuticals will cause equally pervasive second-order effects to functional CPG categories as AI will trigger regarding business productivity. Despite our collective ambiguity on the true extent, I believe the skyrocketing popularity of weight loss pharmaceuticals has already tangibly disrupted many aspects of the CPG industry. The problem (i.e. obesity epidemic) has reached unprecedented levels...as the most recent CDC statistics show more than 100 million people are considered obese by the U.S. government…and also candidates for weight loss pharmaceuticals. There are the obvious health-related motivating factors like managing diabetes or cardiovascular disease…but also something deeper at play involving social ideals, which has kept Americans extremely interested in weight management. Another core reason why weight management is such a mass appeal dietary outcome is that American modern life constantly messes with our ability to achieve even a fraction of the standard we set. So, it shouldn’t be surprising to learn that the United States is by far the world’s largest weight loss pharmaceuticals market, currently accounting for an estimated two-thirds of total dollars spent globally. Since its 2017 approval as a diabetes treatment, semaglutide (Ozempic and Wegovy) has become one of the most popular prescription drugs in the United States. But while their intended purpose was to moderate insulin levels in Type 2 diabetics, new users are overwhelmingly adopting these drugs for its notable weight loss side effects. These unmet medical needs are more than enough to build demand…but countless popular celebrities (like Oprah Winfrey), positively sharing their experience, has further fueled its meteoric rise. In fact, marketplace experts now estimate annual weight loss drug sales reaching $150 billion by 2033. But let’s talk about results…because within weight management categorical spending, consumers want outcomes. Users of Ozempic and similar drugs, that followed a diet and exercise program, had an average weight loss of 15 to 20 percent and significant reductions in cardiovascular risk factors. So, I've laid out the massive problem and a very probable solution, but what about predicted outcomes (and second-order effects)? Does the “Age of Ozempic” indeed continue reshaping the CPG industry or will it quickly turn into overhyped garbage after post-market surveillance showed too many public health safety questions? Regardless, I believe it’s easiest to think about “the Age of Ozempic” as being a major catalyst that fundamentally shifts consumer behavior. And although the weight loss achieved through these pharmaceuticals has been remarkable, concerns about the long-term sustainability of these results persist. Additionally, for many users…GLP-1 drugs are not a long-term commitment but rather a step along the way in their weight management journey. But that naturally sets up three adjacent opportunities for functional CPG companies to market their products as part of the onramp, during, and offramp portions of a continued healthy lifestyle change. Finally, I'll focus on the potential impacts within the intersecting categories of functional foods, functional beverages, and nutritional supplements. This includes how these functional CPG categories can bridge nutritional gaps (i.e. protein powder) and help combat against the side effects of weight-loss drugs (i.e. muscle loss and HMB).
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Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
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In this conversation, experts discuss the implications of GLP-1 receptor agonists like Ozempic in the context of weight loss and the supplement industry. They explore the mechanisms of GLP-1, the importance of diet and exercise, and the challenges faced by individuals using these medications. The panelists emphasize the need for a comprehensive approach to obesity, including dietary changes and physical activity, while also addressing the role of natural products and emerging research in metabolic health. They conclude with thoughts on the future of weight management and the importance of consumer education in navigating the supplement landscape.
Please see the links below for more information on our guests’ companies.
• Dr. Jacqueline Jacques, ND – Wellness Industry Expert, obesity specialist, vocal critic of “natural Ozempic” claims
o https://www.bariatricadvantage.com/
o https://www.mvpnutra.net/
o https://shop.myeq.com/
• Jim Ayres – CEO of Kelker Pharma, product development and contract manufacturing leader
o https://kelkerpharma.com/
• Dr. Luc Maes, ND – Founder of KAIBAE, expert in gut–metabolic axis, polyphenols, and microbiome science
o https://maescenter.com/
o https://www.baobabingredients.com/
o https://gokaibae.com/
• Michael Bengivenga – SVP, New Business Development Vitaworks, experienced in brand and commercial development in the supplement space
o https://vitaworksusa.com/
Keywords
GLP-1, Ozempic, weight loss, supplements, obesity, metabolic health, diet, exercise, natural products, health industry
Takeaways
• GLP-1 receptor agonists have been around for over 20 years, starting with Bayetta in 2005.
• These drugs work by reducing appetite and improving insulin sensitivity.
• Natural products may not replicate the effectiveness of GLP-1 drugs but can support metabolic health.
• Weight loss requires a comprehensive approach, including diet, exercise, and possibly supplements.
• The obesity epidemic is multifactorial, requiring attention to food systems and education.
• GLP-1 medications can lose effectiveness over time due to receptor desensitization.
• Post-biotics are emerging as a promising area for supporting metabolic health.
• Consumer education is crucial in navigating the supplement industry and avoiding misinformation.
• The future of weight management may involve multi-target formulations that complement GLP-1 drugs.
• A holistic approach to health includes physical activity, diet, and mental well-being.
Chapters
00:00 Introduction to Ozempic and the Supplement Industry
11:57 Understanding GLP-1 Receptor Agonists
17:56 The Role of Natural Products in Weight Loss
23:42 Compounded vs. Branded GLP-1 Drugs
26:49 The Role of Compounders in Drug Manufacturing
27:55 Emerging Medications and Their Impact
28:49 Addressing the Obesity Epidemic
29:58 Food Systems and Health Education
31:45 Weight Loss and Muscle Mass Concerns
33:43 The Importance of Comprehensive Weight Loss Strategies
35:41 Formulating Effective Nutraceuticals
39:58 Understanding GLP-1 Efficacy and Challenges
48:49 Cultural Perspectives on Eating Habits
49:50 Intermittent Fasting and Metabolic Health
50:35 Ingredients for Metabolic Support
52:26 The Role of the Microbiome in Obesity
55:56 Innovative Ingredients in Weight Management
01:00:53 Final Thoughts on GLP-1 and Weight Management
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Kelly Osbourne, known for her bold personality and unique style, has recently made headlines for her incredible weight loss transformation. The British television personality and fashion designer has always been open about her struggles with weight, but in recent years, she has undergone a remarkable transformation, shedding a significant amount of weight and embracing a healthier lifestyle. Fans and followers have been amazed by her new look and are eager to learn the secrets behind her stunning transformation.
The Beginning of Kelly’s Weight Loss Journey
Kelly Osbourne’s weight loss journey began several years ago when she decided to make a commitment to improving her health and well-being. She has been open about her struggles with weight and body image issues, and she has often talked about the pressure she felt to conform to Hollywood’s beauty standards. However, Kelly realized that she needed to make a change for herself, not for anyone else.
She started by working with a team of experts, including personal trainers and nutritionists, to develop a personalized weight loss plan that would work for her. Kelly focused on making sustainable lifestyle changes rather than following fad diets or quick-fix solutions. She committed to regular exercise, healthy eating, and self-care practices that helped her not only lose weight but also improve her overall well-being.
As Kelly’s transformation began to take shape, she shared her journey with her fans and followers on social media. She posted regular updates about her progress, sharing workout videos, healthy meal ideas, and motivational messages to inspire others who might be struggling with their own weight loss goals. Kelly’s authenticity and vulnerability resonated with many people, and she quickly became a source of inspiration for those seeking to make positive changes in their own lives.
The Role of Diet and Nutrition in Kelly’s Transformation
One of the key factors in Kelly Osbourne’s weight loss success has been her commitment to a healthy and balanced diet. She worked closely with a nutritionist to develop a meal plan that would support her weight loss goals while providing her with the energy and nutrients she needed to thrive. Kelly focused on eating whole, nutrient-dense foods like lean proteins, fruits and vegetables, whole grains, and healthy fats.
She also paid attention to portion control and mindful eating, learning to listen to her body’s hunger and fullness cues and making conscious choices about what and when to eat. Kelly found that by fueling her body with nourishing foods, she had more energy, felt better overall, and was better able to stay on track with her weight loss goals. She also allowed herself to indulge in moderation, enjoying occasional treats without guilt or restriction.
In addition to her dietary changes, Kelly also made a commitment to staying hydrated and prioritizing her overall health and well-being. She focused on getting enough sleep, managing stress, and practicing self-care activities that helped her feel balanced and grounded. By taking a holistic approach to her health, Kelly was able to make sustainable changes that supported her long-term weight loss goals.
The Importance of Exercise and Fitness in Kelly’s Transformation
Alongside her healthy eating habits, Kelly Osbourne also prioritized regular exercise as a crucial component of her weight loss journey. She worked with personal trainers to develop a fitness routine that was challenging, effective, and enjoyable. Kelly tried a variety of workouts, including cardio, strength training, and flexibility exercises, to keep her body moving and to prevent boredom or burnout.
One of the key factors in Kelly’s success was finding physical activities that she enjoyed and that fit her lifestyle and preferences. She discovered a love for hiking, yoga, and dance workouts, which allowed her to stay active and engaged while having fun. Kelly also embraced the importance of consistency and commitment, making exercise a non-negotiable part of her daily routine.
By incorporating regular physical activity into her life, Kelly not only burned calories and built strength but also experienced mental and emotional benefits. Exercise helped her manage stress, boost her mood, and increase her confidence and self-esteem. Kelly found that staying active was not only essential for her physical health but also played a vital role in supporting her overall well-being.
Maintaining a Healthy Lifestyle Long-Term
As Kelly Osbourne continues on her weight loss journey, she remains committed to maintaining a healthy lifestyle long-term. She understands that weight loss is not a one-time event but a journey that requires ongoing dedication and effort. Kelly continues to prioritize her health and well-being, making smart choices about food, exercise, and self-care that support her goals.
One of the key lessons Kelly has learned along the way is the importance of balance and moderation. She no longer believes in restrictive diets or extreme measures but instead focuses on nourishing her body with wholesome foods while allowing herself to enjoy the occasional treat. By finding a sustainable and realistic approach to her health, Kelly has been able to achieve lasting results and set herself up for long-term success.
Through her openness and honesty about her weight loss journey, Kelly Osbourne has inspired countless people to take control of their health and make positive changes in their lives. Her transformation serves as a reminder that with dedication, hard work, and the right support, anyone can achieve their weight loss goals and create a healthier, happier life for themselves.
Summary and FAQs
In conclusion, Kelly Osbourne’s significant weight loss transformation is a testament to her dedication, perseverance, and commitment to improving her health and well-being. By focusing on sustainable lifestyle changes, including healthy eating, regular exercise, and self-care practices, Kelly has achieved remarkable results and inspired others to do the same.
Here are some frequently asked questions about Kelly Osbourne’s weight loss journey:
Q: How much weight has Kelly Osbourne lost? A: Kelly Osbourne has not publicly disclosed the exact amount of weight she has lost, but she has undergone a significant transformation and is looking healthier and happier than ever.
Q: What motivated Kelly Osbourne to lose weight? A: Kelly Osbourne has been open about her struggles with weight and body image issues throughout her life. She decided to make a change for herself, focusing on improving her health and well-being rather than conforming to societal beauty standards.
Q: What is Kelly Osbourne’s approach to diet and nutrition? A: Kelly Osbourne worked with a nutritionist to develop a balanced meal plan that focused on whole, nutrient-dense foods and mindful eating. She prioritized portion control, hydration, and self-care practices that support her overall health and well-being.
Q: How does Kelly Osbourne stay active and fit? A: Kelly Osbourne prioritizes regular exercise as part of her weight loss journey. She enjoys a variety of physical activities, including hiking, yoga, and dance workouts, to keep her body moving and to support her mental and emotional well-being.
Q: What lessons has Kelly Osbourne learned about maintaining a healthy lifestyle long-term? A: Kelly Osbourne emphasizes the importance of balance, moderation, and consistency in maintaining a healthy lifestyle long-term. She believes in making sustainable choices that support her goals while allowing for flexibility and enjoyment.
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Hello guys!
everyone has seen my journey, now lets talk about how I lost all of my weight, this video is just giving a brief description on how I PERSONALLY lost all my weight!
I hope you all find it to be helpful!
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