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Lori Greiner, known as the “Queen of QVC”, has built a world-wide brand on the TV show Shark Tank as a seasoned entrepreneur and investor. She has shown a particular interest in the health and wellness market, especially product offerings in the booming ketogenic (Keto) diet market. She has invested in several keto offerings. In response to the modern fascination with keto products, Lori has helped spark growth in the keto industry on Shark Tank. Lori Greiner, the ‘Queen’ of QVC, TV show Shark Tank, has built her brand on being a savvy entrepreneur and inventor. She has a particular interest in the health and wellness industry, reflected in her involvement with products from the ever-expanding keto market. Keto products understandably fly off the shelves as of late. It is unsurprising considering the interest in dieting and improved health. For many, weight loss is a factor. Drug manufacturers have found a lucrative market in Keto products.

Lori Greiner’s Interest in Keto Products

I know consumers look for help to do this, and it is evident that Keto products are about to break through. Keto products typically contain high levels of healthy fats, moderate protein and very little carbohydrates, and have risen to celebrity status after reports that follow these dietary patterns could lead to weight loss and improved health. Lori is not just a savvy businesswoman, but has a huge heart and, being a mother and grandmother herself, is a particular believer in health and wellness products that can improve the quality of life for people.

One of the factors that Lori focuses on most when making an investment in a Keto product – like the Eat Arepa keto snack bars she invested in on Shark Tank season 13 – is the innovation behind the product. She looks for a solution to a certain consumer need that isn’t offered by the competition but finds a unique way to bridge that gap. ‘It excited me so much because I saw this as a possible, I think, a possible innovation coming at people’ she added. Innovation has given way to investment, selling Lori on a broad spectrum of Keto products on Shark Tank, from snacks and meal replacements to supplements and accessories that have come to make the ketogenic diet a little more plausible. The list of Keto products that Lori has invested in on Shark Tank is large and varied, but there is one common denominator across the board: if it’s a keto product and it works, Lori will be investing in it.

Beyond that, Lori’s retail and marketing background has been key to Keto products getting off the ground. Her experience with product development, branding and distribution lines has been invaluable to Keto entrepreneurs looking to scale up their businesses and reach more customers. Her appearances on Shark Tank for Keto products have helped individual entrepreneurs, but they’ve also put the Keto diet in front of more of the general public.

Success Stories of Keto Products on Shark Tank

The Keto-related business synergies of companies that the Shark Tank shark Lori Greiner backed are especially worth mentioning. Take Keto Chow, a meal replacement shake company. Before making a deal with Lori, Greiner and Company magazine published data that Keto Chow had ranked in the 36,000th position in terms of website visits on Alexa, and had almost no following on any social media site. However, after their Shark Tank deal, Keto Chow has shifted its entire manufacturing facilities to satisfy a multimillion-dollar order that they received from his followers, established a presence on TikTok and Trustpilot, and, as of 21 October 2022, reached number one in the ‘Google Play’ chart for lifestyle apps in the Apple store. Greiner’s business savvy and marketing acumen have helped facilitate such exponential growth.

The other very clear win – as evidenced by the trail of startups that came into (and accelerated out of) the Shark Tank eager for her money – are the upstart Keto snacks that have been enthusiastically championed by Lori. Fat Snax, Nui, Keto Bars – all are giants in their respective (healthy, friendly, minimalist) niche categories. A kitchen you’re presumably proud to show off, because people will want to see where your fabulous keto-friendly foods are made.

Moreover, her presence on Keto products in Shark Tank helped to draw attention to the value of keto diet and to encourage more people to give keto a shot. By video demonstrating a broad spectrum of Keto items on a popular television show, she had helped to capitalise the topic by kicking off an opinion over eating right in order that viewers can test the Keto for themselves.

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